Apple CEO Tim Cook, seen at the 2018 iPhone launch event, is expected to unveil new handsets but also speak about content and services that are increasingly important to the tech giant Photo: AFP/File

iPhone to share the spotlight with services at Apple's big event


The iPhone will be front and center at Apple's upcoming media presentation even as the California tech giant steps up its efforts in content and services for its devices. In its trademark, tight-lipped style, Apple disclosed little about its plans for Tuesday's event at its headquarters in the Silicon Valley city of Cupertino.

For years now, Apple has hosted events in the fall to launch new iPhone models ahead of the holiday shopping season. Speculation is that Apple will introduce three upgraded iPhones, including "Pro" models, and a successor to its more affordable iPhone XR, as premium handset prices hover around $1,000.

Some analysts say services, subscriptions and online content will share the stage with the company's glitzy hardware as Apple seeks to shift its focus.

"I think it is going to be the first year the event is going to also be about services," Creative Strategies analyst Carolina Milanesi said. "We might get to see what Apple looks like as a company when they are talking about services and hardware as one product."

Milanesi was curious to see whether Tuesday's presentation includes offers iPhone deals that "bundle" music, television or game services with new handsets.

"You have an opportunity to really bring value to the hardware with services," Milanesi said.

Apple recently released a smartphone-generation credit card in the U.S. and is keen to launch its TV+ streaming service before Disney goes live with a rival service in November.

Many wonder whether the launch of Apple TV+ will be among Tuesday's announcements.

With Hollywood stars galore, Apple unveiled streaming video plans along with news and game subscription offerings as part of an effort to shift its focus to digital content and services to break free of its reliance on iPhone sales.

The company also plans to launch a new game subscription service called Apple Arcade internationally by the end of this year.

Apple managed to grow its overall revenues, albeit by a modest one percent, to $53.8 billion, even as iPhone revenues plunged nearly 12 percent in the April-June period. The company delivered strong growth from digital content and services that include its Apply Pay and Apple Music, along with wearables and accessories like the Apple Watch and Air Pods.

Some of those accessories could also get upgrades on Tuesday.

Analysts warn that Apple still faces challenges as rivals chip away at the smartphone market, in which the iPhone's share is less than 12 percent. As the iPhone maker refines its handsets, other makers are pushing into new areas such as 5G devices and folding smartphones.

Wedbush Securities analyst Dan Ives said in a note to investors that he expected a "trifecta of iPhone 11s" that will help the company "put a fence around" its user base.

About a third of the 900 million iPhone users around the world are in an upgrade "window," meaning a strong potential for handset sales, according to Ives.

"While China remains a wild card, we are bullish into Apple's future" in the coming year, Ives said.

China accounts for about 17 percent of Apple sales overall, and has tremendous room for growth, according to Techsponential analyst Avi Greengart.

The trade war between the U.S. and China has complicated Apple's effort to gain ground in that market, where gains by local titan Huawei have come partly at the California-based company's expense.

"Apple needs Chinese consumers to treat the iPhone as a preferred premium brand at a tricky geopolitical moment," Greengart said.

"Huawei's premium smartphone, laptop, and tablet sales have been surging inside China partly based on nationalism as a response to the trade war with the US and specific US government actions against Huawei."

© 2019 AFP

©2019 GPlusMedia Inc.

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iPhone 11. Everything remains the same except the operating system and a new A13 bionic chip that operates at 0.005 faster than the A12. Price: 30% higher than last years model.

4 ( +6 / -2 )

I prefer one model behind.

Last week I bought a new iPhone XR for the wife. With trade in a some others I only paid ¥60,000 instead of the ¥98,000 retail price. Good price, great phone.

The Samsung phones cost more.

-3 ( +2 / -5 )


Apple has the most expensive phones.

Examples: Note 10 is $1049 for the 512GB the 10+ is $1149 for the 512GB. Last years note phones were only $949.

The Note is the equivalent for the Apple Xs Max. The Xs Max is $1449 for the 512GB model. That is the current price for a year old model.

How is Samsung more expensive?

3 ( +5 / -2 )

The XR is supposed to be Apple’s cost effective phone. ¥98,000 is very high for a cost effective model. The Google and Samsung cost effective models are around ¥60,000.

3 ( +4 / -1 )

The most expensive model is the Galaxy S10+, which can cost up to $1,599 with 1TB storage. The 512GB iPhone XS Max, the most expensive Apple smartphone, costs $1449. Samsung's upcoming foldable phone will retail for $1,980, making it one of the most expensive devices on the market.

The iPhone XR cost me ¥60,000 same as Samsung but better phone in my opinion.

-6 ( +1 / -7 )


you do know you can’t just make up prices right? The 1TB note 10+ is still just a rumor. It hasn’t been announced and no price has been announced. If you have secret insider information from Samsung, please share.

The foldable is a different phone in and of itself. When you compare like models, Apple is more expensive. If you want to throw prices at unreleased phones, the new bigger iPhone 11 Max plus is going to be $2000 for 512GB.

4 ( +5 / -1 )

sorry I didn't "make up" any figures those were the first entry on Google search.

I prefer the iPhone because it works across all my Apple devices. Start a translation on my iPhone, moved to my mac desktops or iPads and continue. It all works for me.

-3 ( +1 / -4 )

Will never buy another iPhone or Apple product. How they screw over the customer in their ToS is repugnant. You are not allowed to take your phone to an independent repairman or it voids the warranty. Go to the apple store, and they tell you you need to have five other things replaced, quadrupling the price.

True story that happened to me: I went to get my Mac's battery replaced at the Apple Store (it's a 2013 model, so well out of Apple Care). I was told it would cost about 160$. I receive an email telling me my keyboard, touchpad, and some other sensor needed to be replaced as it was EoL. They wanted over 600$. For that amount I could buy a new, decent laptop.

I took my Mac to an independent repair shop and they swapped the battery for a little over 100$. I'm writing this post from that same Mac.... battery works great and all of the 'EoL' hardware is still working fine.

3 ( +4 / -1 )

You are not allowed to take your phone to an independent repairman or it voids the warranty. Go to the apple store, and they tell you you need to have five other things replaced, quadrupling the price.

If your iPhone is repaired by the third party, the parts replaced would no longer be covered by the warranty. I think that is the same for other companies too and not only phones. If still under warranty you would surely return the iPhone to Apple. Usually I don't bother with Applecare+ but a must for the iPhone and covers two broken/cracked screens.

On the Mac laptop you could have changed the battery yourself by buying one online. Macbook Air?

I think with repairs to Mac's there's a max price when they will change out all the parts for that price.

Whenever major repairs are required then the cost of repairs vs buying another one from the refurb store. I buy most of my devices from there.

My two mac desktops are 2010 mac mini and 2012 mac mini linked to a server farm, 10 TB. A 2013 iPad. 2007 trackpad. 2007 keyboard. 2010 bluetooth keyboard. Two Apple TV 3's and a couple of mouse more than 5 years. The mac run the latest OS. Most of that comes from the refurb.

-1 ( +1 / -2 )


0 ( +1 / -1 )


Face it, Apple is about 2 years or more behind in terms of 5G and foldable phones. If you like the convenience fine, but the rest of us will move on. Plenty of better cheaper phones out there.

-1 ( +0 / -1 )

Face it, Apple is about 2 years or more behind in terms of 5G and foldable phones. If you like the convenience fine

I like the convenience. I'd rather have my ecosystem than a folding phone, which really isn't something I care about.

5G is a big one though. I'll probably have to upgrade again when 5G is available and Apple offers an iphone that can use it.

1 ( +1 / -0 )

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