Social media has become an integral part of everyone’s life but not all platforms are created equal. In Japan, those who want to stay in close contact with family and friends would favor the messaging-centric app Line, while those who want to be friends with people pretending to be Yusaku Maezawa should look no further than Facebook.
Speaking of Facebook, with its massive global usership and influence, there is probably little debate that it is still the ruling platform around the world. In fact, web analytics service Statcounter tracks major social media platforms and measures each one’s global market share by measuring how much traffic it sends to external websites as an indicator of both its user base and potential ability to monetize it. In this way, they found Facebook to be the clear winner, holding 72.4 percent worldwide.
▼ Worldwide stats for 2021
However, Statcounter also allows data to be viewed on a country-by-country basis. Most countries fall in line with the global trend with regards to Facebook at least, aside from obvious exceptions such as China and Russia who tend to have a tumultuous relationship with Western-developed platforms.
And then there’s Japan, which completely bucks the trend. Here, it’s Twitter that reigns supreme by a considerable margin with 48.65 percent to Facebook’s measly 16.4 percent. Actually, even Pinterest edged out Facebook in 2021, which is amazing because I don’t think I’ve ever met anyone who uses Pinterest before, but its link-oriented format does seem to suit Statcounter’s criteria well as an especially profitable social media service.
▼ Japan stats for 2021
Looking through the data, Uganda appears to be the only other country with a similar market share arrangement for some unknown reason. Venezuela often favors Twitter too, but there Facebook is still putting up a good fight with nearly the same market share so they tend to go back and forth.
▼ Uganda stats for 2021
This begs the question why. Unfortunately, Statcounter is pure data without any context, but luckily we have a lot of online comments willing to offer clues.
“I don’t like how Facebook forces you to use your real name.”
“I only use Twitter, Reddit, and Imgur, but Facebook and Instagram are certainly strong.”
“Japan is Twitterland!”
“I don’t want Facebook to push me into connecting with people I don’t want to connect with.”
“Line should be on there too, but I guess it isn’t popular in other countries.”
“YouTube is so low?! I get that young people aren’t into Facebook, but I thought they used YouTube a lot.”
“Maybe it’s the rest of the world that’s strange.”
“Facebook just became a place for old guys to show off and failed spectacularly.”
“I’ve never even heard of Pinterest.”
“In the early 2000s I was taught the value of anonymity by 2-chan, so social media that allows anonymity will always be better.”
“Teens are all using TikTok and Line now.”
“Facebook is just for people in their 40s and 50s.”
Anonymity seems to be one of the big selling points for Twitter in Japan, but a lot of the comments don’t seem much different from criticisms of Facebook found in other countries. In addition, Facebook was once the ruler in Japan too, but Twitter’s dominance seemed to have abruptly occurred around late 2017 and early 2018, when Facebook’s market share suddenly plummeted.
▼ Japan stats from March, 2009 to present
This was about the same time that massive personal information leaks were reported, and large drops in market share could be seen in just about every country at about the same time.
The only difference seems to be that at the time of the leaks, Facebook’s position was already more tenuous in Japan than other countries, probably for the reasons mentioned above, like a preference for anonymity. As a result, it was able to maintain first place in most places despite the drop, but in Japan it allowed Twitter to swoop in and take the lead.
However, it’s not all bad news for Facebook’s parent company Meta. Instagram came in fourth for the month of December 2021 in Japan, and appears to be on a steady rise. It too will probably overtake Facebook before too long.
Source: Statcounter, MyNavi News, My Game News Flash
Insert images: Statcounter
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Because a very high procent of Twitter accounts on Japan, are used for bullying and hate speaches. Just remember all those news where a lot of popular stars in Japan committed suicide because of Twitter bullying.
Hello Kitty 321
Social media has become an integral part of everyone’s life
Twitter is so bad.
Makes sense. You can lurk and lurk on Twitter without ever revealing yourself. That’s Japan.
That YouTube stat is ridiculous though. That’s actually all you hear people in general are talking about, YouTube.
Don't worry, Meta (FB) will soon own you. Via FB or Instagram or WhatsApp, and then eventually through its Metaverse which is about to take off. Soon everyobdy will gladly wear 'free' Meta supplied virtual headsets and happily spend most of their time in Suckerburg's virtual world. The transfer our consciences to one man will be complete.
Not my life. I quit all social media three years ago. Best thing I ever did Been using the time I've saved to learn a language instead.
ToraToday 11:47 am JST
Don't worry, Meta (FB) will soon own you. Via FB or Instagram or WhatsApp,
Unlikely, FB a.t.p is just another platform, many so many have left and joined other similar platforms, as for Meta, it is all but headed for a flop..
I also find it interesting that Youtube ranks so low. Facebook is horrific and Pinterest is used by a lot of housewives.
Glued on screen for showing off and checking out the strangers for most of your time. Is this really the fun way of enjoying life these days?
An hour a day is fine. Okay 2 hrs. After that, you're wasting your precious time.
For a country that do have it own social platform, what do you expect
Never tatted or what ever the phrase is for posting on Twitter. Use Facebook to some extent primarily to keep in touch with geographically distant family but don’t put personal details on it, if you know me you already know, if you don’t then you don’t need to know!
no twitter no facebook.
this is my stance.
what, mixi? is that still used?
The reason Twitter ranked that highly is because Line wasn’t included in the survey. All of the social media platforms popular elsewhere are small fry in Japan compared to Line.
Who cares, they are all different anyway. Line is more of a messaging and phone call app.
And with Pinterest that high the stats are obviously flawed.
"Social media has become an integral part of everyone’s life"
I am sure I am not the only one who isn't part of this "everyone"
Maybe I don't actually exist?
A lot of online sites say you have to either create an account with them or they allow you to use Google or Facebook to log in (you link them to your FB or Google account).
A precious few 9ones I have encountered I can count on 1 hand and have fingers left over) allow you to use Twitter while some business oriented ones allow you to use LinkedIn.
And for the record I use Line with a game I play and to follow a few celebs as well as TIME Magazine.