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Image: PR Times

National 'dekotora' association mints NFTs for charity and to support the art of decorating trucks

By SoraNews24

Long gone is the heyday of the lavishly decorated Japanese big-rigs known as dekotora. Once a symbol of blue-collar ideals in the pre-bubble era, the art and culture of truckers modifying their vehicles to extreme degrees has been on a downwards slope since around the late ’80s.

▼ The dekotora scene was exemplified by the "Truck Yaro" movies of the ’70s. Here is the opening to the final film "Furusato Tokkyubin."

The ’90s brought high customizing and maintenance costs combined with a general dislike of these incredibly ostentatious designs by companies who feared they appeared too “anti-social” and “intimidating.”

The situation hadn’t improved since the turn of the millennium either. In 2001 then Governor Shintaro Ishihara banned all dekotora from entering Tokyo, which of course was the most lucrative terminal for truckers in all of Japan. Now, the advent of hybrid and electric vehicles, as well as the possibility of autonomous vehicles on the horizon, are accelerating the extinction of these majestic machines.

▼ They can still be seen in the big city on special occasions every once in a while

Image: SoraNews24

Nevertheless, Utamarokai, Japan’s largest association of dekotora owners and supporters, has been continuing the fight to keep it alive. One advantage that has come over time was the internet, which helped to bring the art of dekotora to the world, finding fans on all corners of the globe. In particular, the presence of a such a truck at the Tokyo Paralympics Opening Ceremony helped to shine a spotlight on Utamarokai and their activities.

▼ It was the central prop to Tomoyasu Hotei’s climactic performance at the event.

Speaking of which, since their vehicles’ weights and emissions make it difficult to bring them into urban areas, Utamarokai usually hold charity events three times a year in the more rural parts of Japan, showing off their trucks and raising money, primarily for disaster relief and support of children orphaned in disasters.

▼ On 4 May, a large charity event featuring over 400 trucks was held in Wakayama (The trucks really get going about 10 minutes in).

Utamarokai also puts their trucks where their money is. In the spirit of "Truck Yaro," they often come to the aid of others by deploying to disaster areas armed with supplies. For instance, in October of 2011 an aqueduct in Wakayama City collapsed, cutting off the water supply to some 60,000 homes as well as schools and hospitals. Dekotora were responsible for trucking in about 10 tons of drinking water while the pipes were being repaired.

It’s costly work, however, so now Utamarokai have turned to the burgeoning trade of NFTs to help raise money for their activities. They have minted three videos on the online marketplace OpenSea, featuring some of their finest dekotora in the process of lighting up.

▼ Yumetokkyu (Dream Express)


▼ Heisei Maru


▼ And the tragically named Misakijo (Lady Misaki)


Each video is listed for an asking price of one Ether which tends to be hovering around just under $3,000 as of this writing. Granted, that’s a high price, but in true Utamaroki fashion, a portion of the money will go directly to disaster related charities, while the rest goes to Utamaroki, which is pretty much a charity in its own right.

In addition, the first purchaser of each NFT will earn the right to ride shotgun during one of their events. Even if the NFT changes hands afterward, that right will remain with the first purchaser only. They will also have access to purchase exclusive original dekotora items, but it’s not clear what those might be at this point.

The sad part is that their initial sale which ran until the end of April yielded no buyers. So, the videos have been listed again until Monday. Detailed instructions on buying NFTs have been listed on the campaign’s English language website for first-time buyers.

Surely, someone out in the world would want to snatch one of these up. Regardless of whether NFTs are a viable investment of not, buying one these trucks’ non-fungible tokens could be seen as simply putting money towards a very good cause and getting a small piece of zeitgeist in the process.

Source: OpenSeaDekotora NFT CollectionPR TimesMainichi Shimbun

Images: PR Times 

Read more stories from SoraNews24.

-- We spot the legendary dekotora Aki Kannon, dedicated to actress and singer Aki Yashiro

-- No digital ink here – Yokohama tattoo parlor churning out amazing anime art

-- If Fast and Furious was about 1970s Japanese truckers, this dekotora would be the star【Photos】

© SoraNews24

©2024 GPlusMedia Inc.

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"Once a symbol of blue-collar ideals in the pre-bubble era, the art and culture of truckers modifying their vehicles to extreme degrees has been on a downwards slope since around the late ’80s."

Thank goodness for that. But, even now, I find the trucks here to have more chrome and blinky lights than necessary on a work truck, especially dump trucks. (Trucks that haul dirt, gravel, etc.)

-2 ( +0 / -2 )

Wow. I remember seeing one of these on a 1984 MTV video. 'Original Sin' by INXS features all the band members riding motorcycles in front of one of these trucks.

1 ( +1 / -0 )

These truckyaro movies are really feel good. It's all on high quality now.

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Or I could just download the video from the web or look at the pictures in the article. I find NFT's the dumbest fad ever.

-1 ( +0 / -1 )

This tendency to go crazy with lighting and decorations is emphatically not confined to Japan. In the US many independent owner operators go crazy with lighting. And in other parts of Asia you have the "Jingle Trucks" so called because of all the bells and elaborate ornaments adorning them along with fiendishly complex paint schemes. Imagine this coming at you on the highway!


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I guess using NFTS mostly as a tool for promotion is less dangerous than the current trend of making them a tool for investment.

1 ( +2 / -1 )

GarthgoyleMay 9  02:03 am JST

Or I could just download the video from the web or look at the pictures in the article. I find NFT's the dumbest fad ever.

I actually like these trucks, they look so cool to me. Of course I love INXS, grew up with them too. In my hometown the closest thing to an NFT is this van designed to resembled the STAR TREK Enterprise shuttle 'Galileo' and it has so many doo-dads on the exterior that it looks like a pile of junk on wheels. Ugly trash. But I do think these NFTs are pretty wicked. Part of what makes Japan unique.

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