NTT Communications Corp (NTT Com) and Index Corp have launched an online market site that introduces applications for smartphones running the Android operating system and targeting new users of these devices, particularly females. The online market, named "appliko," will start selling applications and content from April. Apart from apps reviews, the site will enable visitors to search for items by popularity, view recommendations, and purchase applications through easy payment systems.
Appliko will be supported with NTT Com Group-developed technologies for searches, recommendations and unauthorized copy prevention, and Index's mobile content-management know-how. Once sales begin, subscribers to NTT Group services, such as OCN or NTT Docomo's mobile services will be able to pay for purchases via their monthly service bills.
The companies are considering the possibility of localizing the appliko website for overseas markets in Europe and Asia.© Japan Corporate News Network