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Online advertisers sign up to better standards

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How about making 'better' ads in terms of content, not only the format? Like, avoid sexism in ads, and sto using unearthly emaciated models.

1 ( +1 / -0 )

Subtle adds in the sidebar no larger than one quarter of the main content are okay. Larger than that and I simply leave the page or turn on one of my two heavy duty blockers. Also sites should stop cross scripting. Some sites load B/S from 5 or more other sites. That is not acceptable to me and also gets blocked.

1 ( +2 / -1 )

sites should stop cross scripting. Some sites load B/S from 5 or more other sites.

There are entirely valid reasons for this, that often have nothing to do with advertising. Browsers are restricted to how many resources they can pull from a single domain at the same time. I think it's two. So if you have four scripts on the page, then the browser can only pull two, then when one completes, it starts downloading the next, and then the next. However, if two of those scripts are put on a different domain, then all four scripts can be downloaded at the same time, making for a faster download since it can happen concurrently.

Also, many developers will use a content delivery network for some scripts. A common one is jQuery, a javascript library used on countless sites. Google supplies a public location for this, so that it can be downloade from there. Then, the script is cached in the browser. Then if a user goes to a different website that uses the same Google CDN for that script, they don't need to download it again, making the page load faster even if they've never been to that site.

0 ( +1 / -1 )

MiceVice: How about making 'better' ads in terms of content, not only the format? Like, avoid sexism in ads, and sto using unearthly emaciated models.

Couldn't agree more. Nothing worse than working with a class of students, pulling up a great website with teaching resources, and having the page covered in inappropriate sexist ads (and no, the ads get rotated, so they weren't there the last time I'd used the site). I've stopped using some sites for this reason.

1 ( +1 / -0 )

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