Snapchat ad revenue to rocket: eMarketer

this is targeted to a young generation, which many are cash strapped and jobless. So how can the advertisers make money out of it?

Almost everyone is poor in their teens and early 20s.

If they don't get sucked into other expenses (college debt, kids, wive(s)), they will have plenty of disposable income for the rest of their lives. It is the same reason as why CC companies give college kids CCs. Build the habit. SnapChat isn't dumb.

OTOH, I hope these young people know what ad blockers are.