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Softbank unveils new handsets compatible with high-speed data communication service

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Mobile communications giant Softbank Mobile Corp on Tuesday unveiled a range of new cell phones for 2012-2013 that will take advantage of the mobile carrier's high-speed data communication service.

Now that Softbank's Apple iPhone exclusivity deal has ended, the company is attempting to emphasize the growing importance of its new high speed data transfer service over handsets, Sankei Shimbun reported. In an attempt to fend off increasingly fierce competition from its rivals in the cellphone space, Softbank last week revealed it is to purchase mobile service operator eAccess Ltd to utilize its high-speed LTE data communication network.

Softbank reports that the transmission speed of its 4G data communication service is as high as 76 megabits per second. The new range of smartphones, to be launched between this fall and next spring, will support tethering, to allow other devices such as personal computers and tablets to share the phone's Internet connection, a spokesperson said, according to Sankei.

The company has also announced the launch of a new content-on-demand service providing around 40,000 movies and TV programs via a set-top box connected to a television and an Internet connection.

Another service will enable users to stream around 50,000 multimedia files, including music, to smartphones. Both services are scheduled for launch in December. The company's rival NTT Docomo is expected to announce similar services next month.

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typical models for japanese people...seems like cant beat android models by Docomo.

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Are they going to keep the 3500-5000 yen a month data plans (0-700mb, above 700mb) or just pull a verizon/ATT and "upgrade" people to ridiculously expensive 1gb plans that literally nobody uses (generally use significantly less or much more).

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Docomo is losing clients on regular basis, was told that by Docomo staff and specially with their costly smartphone plans, Softbank can get more clients if they offer same packages for cheaper rates!

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