Sony looking at Y100 billion operating loss

Projection goes wrong within 3 months, from 200bn profit to 100bn loss. i.e. Y100bn a month Total: Y300bn, mild blow to SONY's main bank?!

The company had been counting on strong holiday sales in U.S. and Europe, but consumers have been spending less as the worldwide economy falters.

The Huffington Post's headline was "Sony Says Sayonara to Profits."

Sony's hardly alone in wanting to make it up by selling more to Americans. But it contributes to our ballooning balance-of-payments debt from buying much more from other countries than we have sold them. And then, of course, there's the personal debt accumulated from making such purchases with credit cards rather than paying in full with cash.

PS3

Ken - Are you saying PS3 is responsible for Son's loss?

Is it about credit crunch or consumer reticent on shoping?

Hold your horses. It will turn around. The economy always does.

Sarge> No one product causes the overall losses that Sony will make for this financial year, but its clear from their own admission (link below) that the PS3 has not made a positive impact on their balance sheet. For a supposed great product that is over 2 years old, not to make a profit is just rubbish.

http://www.eurogamer.net/articles/hirai-hopes-for-ps3-profit-soon