The coming of 4K OLED TVs


3D is all the rage these days when it comes to the movies. The studios have opened up to the concept of shooting movies in three dimensions. It has been found to add to the viewing experience that people derive when watching the movie in a theatre. In fact, the most successful movie of all time was shot in 3D. Despite the cynics and critics lamenting how 3D is ruining the movie going experience, the technology is holding strong and may well continue to do so for the next many years to come.

However, this may not be the case with the same technology on the smaller screen. It hasn’t been too long since the world got to see the first ever 3D television. Yet, the rapid technological advancement in the world of TVs has more or less sealed the fate of 3D TVs: they are virtually obsolete. This seems to have been the message coming loud and clear by the televisions on display for the public at the 2013 Consumer Electronics Show. The market for 3D TVs might plummet in the near future.

4K OLED – The Way of the Future

The way technology is progressing today almost makes it impossible for consumers to keep up with it. This much was proved recently by the 2013 Consumer Electronics Show. Held annually, the event showcases all the new gadgets and devices about to hit the market, and consumers get a chance to catch a peek of the advancement taking place in the world of consumer electronics. This year’s event showcased a number of 3D TVs but the TVs which attracted the most attention were the 4K OLED TVs. They are a notch above the traditional 3D TVs and what’s more, don’t require glasses!

The 4K OLED TVs on display at CES 2013 showed how slim the TV can actually get. You would hardly notice it is there from the side but it is a gargantuan 60 inches and above when viewed from the front. What’s more, it is so slim that you don’t even realize it is a TV set. It almost seems as though the image is hanging in the air. It is a given that the 4K OLED TVs offer a better picture quality, which is the point behind coming up with a new TV at par with the 3D TVs.

How the Market for 3D TVs Will Be Affected

The buzz surrounding 4K OLED TVs shows they are the way of the future. At the same time, this also means they are yet to arrive. The 3D TVs have been around for a while and are being used by consumers at home and even by businesses for presentations and other displays. It may well be some time before the 4K OLED TV finally hits the market. Till then, the 3D TVs might actually pick up some momentum and build up a strong consumer base which might not be affected by the arrival of the new TVs.

The one big question mark hanging over the 4K OLED TVs is the price. There is no word yet on how much the cutting edge televisions are going to cost. It is expected that they will be considerably more expensive than the standard 3D TV sets. In that case, there is a chance that consumers might stay away from them until prices come down. However, if they are priced at the same level as 3D TVs, then, I think, there is no competition. That would seal the fate for 3D TVs, in my opinion, and they would be out of the market in no time.


The 2013 CES might have struck the final nail in the coffin for 3D TVs. If the 4K OLED TVs turn out to be as good as promised and are affordable, most people are going to opt for buying them over a new 3D TV, taking TV technology to a new level. Regardless of which TV you buy, you still need to find the best channels to watch.

© Akihabara News

©2023 GPlusMedia Inc.

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I do not understand.

0 ( +0 / -0 )

I agree with the above comments. The connection makes no sense. In one sentence They are saying 3D is good, is bad, sales are going up, down.

One last coment. When was this article written? 2010? Because 4kTV are already here and have been for over 6 months. I saw my first 4k in person for sale at a Yamada Denki in August 2012. The price? Expensive! Amazon Japan has them for sale as well.

0 ( +1 / -1 )

Also I find it a little more than ironic. The picture attached to the article is the famed "floating" 60 inch 4k TV that is supposed to come out soon. It is built by Samsung. A TV compnay which Japan refuses to carry or sell. You would think they would have a picture of one of the ALREADY available Japanese 4K TVs models.

0 ( +1 / -1 )

Totally agree with Harrington, The articles sometimes reprinted with Japan Today need checking for facts and cohesion . In the future it is obvious that 4 k technology and 3D will be combined.

1 ( +1 / -0 )

Robert Dykes

Try reading the article it's 4K OLED TV not just a 4KTV. I believe Sony is exhbiting at the trade show.

0 ( +1 / -1 )

From what I've read, 4K TV's picture quality will as the article says be "a notch above the traditional 3D TVs and what’s more, don’t require glasses!" And the comments about the high price for 4K? The same things were said about high definition when it was introduced. So the hardware will come down in price and the programming will also eventually be available, believe me.

0 ( +0 / -0 )

I prefer to watch the TV which can transmit the smell not only visual quality. For example, cooking competition programs are highly entertaining. Watching the food with 3D 4K OLED TV will be highly enjoyable. However there is downside of lacking smell of food. Hope viewer can even taste the sample food from cooking programs.

-1 ( +1 / -2 )

I don't know why these companies are still focusing on TV these days. Clearly the market is saturated with cheap led 55'TV with decent enough quality that anyone can purchase under 100k yen or $1000usd.

Its all about going small and handheld and touchscreen these days. Maybe that's why Sanyo and Sony are burning in flames and Samsung is making a killing. You have to know what the market wants, not just the domestic Japanese market.

C'mon now.

-1 ( +0 / -1 )

This kind of thing has a lot more promise than the current 3D TVs, which did not take off (people who bought them should be p'd off), but I don't think it'll much longer before holographic technology is put into TVs (at least, images coming out of the screens to an extent).

0 ( +0 / -0 )

The OLED TV is dynamite and there is a lot to choose from. Sony, LG, Samsung and Panasonic have them available and the technology is incredible. The black hues are just pure inky and the colors have hues that are out of this world. The organic light emitting diode technology advances the best plasma television technology ahead. That's what the OLED TV is most most similar to. Forget the 3D and the 4K LED TV and wait for the prices of the 4K OLED TV to go down. Go check out the demo at your local showroom or attend a trade show because it is that much better.

1 ( +1 / -0 )

3D technology is crap,just give eye pain and dizziness,but I feel sorry that Japanese companies invest billions of dollars in research and are quickly copied by companies "Ctrl + C + Ctrl + V" like samsung and lg,Japanese industries only go downhill.

-1 ( +1 / -2 )

TV sales have slumped since the switch to digital transmissions last year. 4K TVs are just a ruse to drum up sales. Once everyone has a 4K TV they will introduce 8K.

I'm not interested in 4K because I'm quite satisfied with the current HD pictures, we don't have room for such huge TVs and the programmes are rubbish.

-1 ( +1 / -2 )

4K UHD ("Ultra-High Definition") TV isn't even 4000 pixels horizontal. It's 3840 x 2160. I wonder if they've solved the problem with the blue OLED pixels dying out way before the red and the green ones?

0 ( +0 / -0 )

Why would anyone want to buy a 4K TV? There is no programming for it. There is hardly any programming for 3D.

0 ( +0 / -0 )

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