TikTok, the fast-growing social media platform, said it will pay "creators" of original content with a $200 million fund Photo: AFP/File
tech

TikTok launches $200 mil 'creator fund'

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By Lionel BONAVENTURE

TikTok unveiled plans for a $200 million "creator fund" to add content from emerging social media personalities to the fast-growing video-sharing app.

The new U.S. fund will "help support ambitious creators who are seeking opportunities to foster a livelihood through their innovative content," said Vanessa Pappas, general manager of TikTok US.

The move comes with TikTok seeing strong momentum, especially among young smartphone users, even as US lawmakers and officials step up warnings about its links to China.

Pappas said that with the fund, "our creators will be able to realize additional earnings that help reward the care and dedication they put into creatively connecting with an audience that's inspired by their ideas."

The fund will be open in August to U.S. applicants 18 years or older who have a platform following, and post original content in line with its community guidelines.

The move could help ramp up interest in TikTok, which has seen its user base grow to an estimated one billion.

Until now, TikTok has been using the model of Facebook-owned Instagram, which allows creators to post sponsored videos but without direct remuneration from the platform.

TikTok said this week it plans to add some 10,000 U.S. jobs over the next three years, as it battles complaints over its ties to China.

A unit of China-based holding ByteDance, TikTok has been banned in India and U.S. officials have said they were looking at possible actions against the app.

A bill passed by the U.S. House of Representatives would bar federal employees from using the app on government-issued devices, over concerns that it could be used for spying.

Amid reports of a possible spinoff or buyout of the app, TikTok has said the company's structure is under review.

© 2020 AFP

©2020 GPlusMedia Inc.

2 Comments
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TikTok is being as tool spy specifically on Canada and the US. The company has another app specifically for China. It makes it easy to differentiate information and it insures that Western ideals don't migrate into the young Chinese psyche. Tiktok is on the verge of being a collateral damage in Don-Es attempt to be re-elected.

They are trying to pay for some immunity. In addition to the fund, they have also spent about 600,000 trying to influence politicians.

Where are the funds coming from? Makes you wonder why CCP wants them to succeed!

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Not surprised they, being a china company, are trying to BUY users.....just before the US Election.

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