tech

Twitter tunes ad targeting system

3 Comments

Twitter has begun letting businesses target marketing messages to people who have shown interests in what they have to offer.

"Users won't see more ads on Twitter, but they may see better ones," senior director of product revenue Kevin Weil said in a blog post.

The feature to be tested in the United States will let shops share email addresses or identity information from software 'cookies' in Web browsers so that Twitter can pinpoint people interested in ads from those businesses.

Shared email information is scrambled into an unreadable 'hash' to protect privacy, according to Twitter.

"This is how most other companies handle this practice, and we don't give advertisers any additional user information," Weil said.

Twitter users wishing to disable the feature can uncheck a Promoted Content' box in account settings.

"While we want to make our ads more useful, we also want to give users simple and meaningful privacy options," Weil said.

© (C) 2013 AFP

©2020 GPlusMedia Inc.

3 Comments
Login to comment

So now I have to head to my twitter and block all those companies adds? OK. Will do.

0 ( +0 / -0 )

So now I have to head to my twitter and block all those companies adds?

Just install Adblock on your browser, and you'll never have to deal with it again.

0 ( +0 / -0 )

bfg4987Jul. 08, 2013 - 03:20AM JST So now I have to head to my twitter and block all those companies adds?

Just install Adblock on your browser, and you'll never have to deal with it again.

Adblock plus is good, but if you don't want to be tracked in the first place, then ghostery and requestpolicy are better options.

0 ( +0 / -0 )

Login to leave a comment

Facebook users

Use your Facebook account to login or register with JapanToday. By doing so, you will also receive an email inviting you to receive our news alerts.

Facebook Connect

Login with your JapanToday account

User registration

Articles, Offers & Useful Resources

A mix of what's trending on our other sites