Uber rides into credit card market with no-fee card

The simple answer is it won't ....

This seems like a good deal, but it is co-branded by a British bank and issued in the US so how would this benefit those living in Japan (& receiving a Japanese salary)?

And just what will they do with all that information relating to your purchases etc ? It's "free" for a reason, and Uber isnt the Worlds most trustworthy Company...