tech

Apple expected to unveil new iPhone models on Sept 12

14 Comments

Apple Inc said on Thursday it will host an event on Sept 12 at the Steve Jobs Theater in the company's Cupertino, California, campus, where it is widely expected to unveil new iPhone models.

Analysts believe Apple plans to release three new smartphones this year, including one with a larger display than previous models. Analysts also expect Apple to release an iPhone with a edge-to-edge display similar to the iPhone X but using less-costly LCD screen technology.

Apple's event invitation made heavy use of the color gold, fueling speculation on social media that the company plans to launch a gold-colored successor to the iPhone X, which was made available only in silver and gray last year.

Documents filed at the U.S. Federal Communications Commission unsealed earlier this year showed Apple had sought approval for a gold version of its iPhone X, but it never released the color.

A few hours after Apple's announcement, 9to5Mac, a technology news website, posted photographs of two gold iPhone models stacked on top each other, with a larger-screened model on the bottom. Both models resemble the current iPhone X.

The site said the new flagship model will be called the iPhone XS and that Apple also plans to release a new version of the Apple Watch with a larger display by reducing the edges around it.

9to5Mac told Reuters the photographs were not mockups and represented Apple's actual planned products but declined to say how it had obtained them. Apple did not respond to requests for comment about the authenticity of the photos.

Apple shares were up 2.2 percent at an all-time high of$227.97.

Apple has for years released its new phone models in the second week of September, and often updates other product lines such as the Apple Watch at the event. The company has already given base-model iPads and some MacBook laptops an update this year.

Apple typically starts selling new iPhones a few weeks after launching them, in time for the holiday shopping season. The iPhone X, priced at $999 and up, has helped Apple beat Wall Street sales expectations.

Investor Warren Buffett, speaking on Thursday to CNBC, said the iPhone is "enormously underpriced" even when it costs$1,000, given how indispensable it has become for so many people.

© (c) Copyright Thomson Reuters 2018.

©2018 GPlusMedia Inc.

14 Comments
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I traded in my Iphone earlier this year for an Android Mi A1 for 23,000 yen and lovin' it. Iphones are just simply too overpriced.

4 ( +6 / -2 )

send me your used phones

1 ( +1 / -0 )

To be honest I like iPhones - very high quality gadget with the best cameras out-there. The brands that are equal or of close quality cost as much.

Thus speaking for 95 % of the things you really need to do with your smartphone you can go with nowadays mid-range model for 1/3 of that price!

Sorry I don't have any iPhones to send you sf2 - all reused in the family :-)

And cracapaphat - you can buy similar phone for even less on Aliexpress!

2 ( +2 / -0 )

A bigger screen? I can hardly reach the top of the screen with my thumb as it is. Anyway, im sticking with the 6S for now. Getting heavier and the battery life is near depleted but I dont wanna tie myself to another 2 year payment plan for a new iphone that costs more than an arm and a leg.

1 ( +1 / -0 )

A bigger screen? I can hardly reach the top of the screen with my thumb as it is.

Same for me. I'm always using the reachability feature

-1 ( +0 / -1 )

No thanks!

Its a con-made in China, a thousand US or more?

its a joke...

-1 ( +0 / -1 )

Could have called it the iPhone XI. Would have been popular in China...

3 ( +3 / -0 )

And cracapaphat - you can buy similar phone for even less on Aliexpress!

I'm not broke.Just happy to get something that was so much cheaper than the Iphone.Got mine on Gearbest which included a 2000 yen expedied charge,to receive within 3 days. I want the Mi A2 next up for the ol' lady.
1 ( +1 / -0 )

Get ready for more underperforming cpus, over priced cable dongles, headphones etc 3000¥~

Fantastic Plastic from a loser CEO

1 ( +1 / -0 )

+a locked down contract that will eventually set you beyond ¥100,000~ for an undperforming phone

0 ( +0 / -0 )

I guess the 3.5mm headphone and microphone jack will gone for good by then. For iphones, that is. My new LG has one for my B&O and Sennheiser phones and Audio-Technica mic. Let the children play with their dongles.

0 ( +0 / -0 )

Get ready for more underperforming cpus, over priced cable dongles, headphones etc 3000¥~

Fantastic Plastic from a loser CEO

Get over you frustrations boy, your mantras will fade away anyhow... :)

-1 ( +0 / -1 )

the new flagship model will be called the iPhone XS

XS = excess?

0 ( +0 / -0 )

Great news. I'm going to start queuing up right now to buy whatever it is they announce for whatever price they demand.

0 ( +0 / -0 )

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