tech

Apple tunes out trade war as new AirPods, services lift holiday outlook

13 Comments
By Stephen Nellis

Apple Inc on Wednesday forecast sales for the crucial holiday shopping quarter ahead of Wall Street expectations, with Chief Executive Tim Cook seeing strong sales of the wearables such as the noise-cancelling AirPods Pro and hoping for a U.S.-China trade deal by year-end.

Cook wants to wean Apple off stagnating iPhone sales that make up over half its revenue and switch to generating income from services and wearables. Cook is implementing the strategy while also shepherding Apple through a trade dispute between two of its most important markets, the United States and China.

Apple said it expects $85.5 billion to $89.5 billion in sales for its fiscal first quarter that ends in December, with a midpoint of $87.5 billion that is above analyst expectations of$86.9 billion, according to IBES data from Refinitiv.

Apple shares rose about 2% to $247.50 in after-hours trading on the news.

In an interview with Reuters, Cook said he anticipated strong sales of services and wearables, as well “a very, very good start” for sales of the iPhone 11, iPhone 11 Pro and iPhone 11 Pro Max released last month. Cook said the forecast also reflects the company's belief that the United States and China will resolve their trade dispute.

"I don't know every chapter of the book, but I think that will eventually happen," Cook told Reuters. "I certainly hope it happens during the quarter, but we'll see about that."

The forecast comes as the Cupertino, California-based company said it generated $33.36 billion in iPhone sales for its fiscal fourth quarter ended in September, which compares with analyst expectations of $32.42 billion, according to Refinitiv data.

The results mark the fourth straight quarter of year-over-year declining iPhone sales. At the same time, hardware is getting less profitable on a gross margin basis, with Apple's net product sales falling while the cost of sales rose slightly.

But Hal Eddins, chief economist for Apple shareholder Capital Investment Counsel, said part of Apple's rising stock price came from interest rate cuts by U.S. officials and other indicators of slowing economic growth. "Investors feel emboldened to pay up for what they feel is 'guaranteed growth' with big tech," Eddins said.

In September, Apple unveiled a lineup that included the new iPhone 11 priced at $699, $50 lower than the debut price of its predecessor, the iPhone XR.

"The starting price of $699 is a factor in bringing more people into the market and giving people just another reason to upgrade," Cook told Reuters. "In China specifically ... we picked locally relevant price points that were more similar to the price points that had great success with earlier."

Apple's revenue is increasingly coming from accessories such as the Apple Watch and AirPods as well as new services such as its Apple Card credit card and a streaming television service set to begin on Friday. Customers will be able to buy iPhones using the Apple Card with no interest for 24 months, Cook said on the conference call.

Apple said its services and accessories segments generated$12.51 billion and $6.52 billion in fourth-quarter revenue, respectively, topping analyst estimates of $12.15 billion and $6 billion, according to Refinitiv data.

Apple now has 450 million subscribers to its own or third-party services on its devices, and sales of wearables were up 54% versus the previous year.

"It was an incredible quarter for wearables," Cook said. "It was a very broad range of services that set new all-time records, from our payment services to the search ad business to Apple Music, Apple Care, the App Store and cloud services - almost every kind of service we're in."

Apple sales for its Greater China region dropped a relatively modest 2.4% to $11.13 billion in Apple's fiscal fourth quarter ended in September.

"The China growth being down only 2% in this environment is a win," said John Ham of Apple investor New England Investment and Retirement Group. "The Chinese consumer isn’t punishing Apple as the American face of the trade war."

Apple's Cook said that iPhone sales in China ticked up toward the end of the quarter, which includes several days of sales of the new iPhone 11 models. Cook also said the company saw double-digit services revenue growth in China and wearables revenue in China grew at a higher rate than the companywide figure.

"IPhone had a remarkable comeback from the way we performed earlier in the year," Cook said.

Apple's holiday-quarter forecast comes amid a trade conflict between the United States and China, where Apple assembles most of its products and where many of its suppliers are located. Tariffs on imports that would include Apple accessories took effect in September.

Tariffs might hit more categories of goods including Apple's iPhone on Dec. 15, though U.S. and Chinese negotiators were working on a deal.

Apple said its revenue for the fiscal fourth quarter was$64.04 billion, compared with analyst expectations of $62.99 billion, according to Refinitiv data. Earnings per share were$3.03 versus expectations of $2.84. On an absolute basis, earnings dropped from $14.13 billion to $13.69 billion, with the per-share results driven by a smaller base of outstanding shares due to repurchases.

© (c) Copyright Thomson Reuters 2019.

©2019 GPlusMedia Inc.

13 Comments
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AirPods way too expensive even by Apple standards

4 ( +5 / -1 )

Ridiculously overpriced as is usually the case with Apple products (except, maybe, the iPad). You've got companies with history and expertise in audio quality, like Sony and Sennheiser, and then you've got Apple. I mean, I gotta give credit where credit is due though. Just like with Beats, they're selling $20 worth of headphones for $200+.And they're selling good too! lmao.

2 ( +4 / -2 )

Bring back the iPod NANO, that little square thing with a clip. I cannot clip its replacement, which is practically a phone, onto my sports bra in the gym!

0 ( +0 / -0 )

I think you mean the iPod Shuffle, still have one in my bag but tend to use my iPhone these days. Probably find one on Yahoo Auction site.

1 ( +1 / -0 )

Amazing how people already know they are too expensive and not as good as XYZ even though they haven't tried or even seen them. Lucky we have such experts to guide us.

0 ( +1 / -1 )

I bought these. Best headphones I’ve ever owned hands down. Very impressed.

That said, they are so expensive. Apple is making a joke of people with the price. But people will pay it (as I show) and that’s capitalism.

They really are the gold standard for in-ear headphones right now. Smaller than anything and the noise cancelling is so good it blocks out the sounds of traffic on busy streets. It’s a little disorienting turning off music leaving the noise cancelation turned on.

2 ( +2 / -0 )

AirPods way too expensive even by Apple standards

you make it sound like Apple sell the most expensive wireless earphones! fact is, they don't! Expensive? sure but there are more expensive ones

1 ( +1 / -0 )

I always have to smile when I see folks wearing the ipods. Apple used to be a benchmark for industrial design, but brand loyalty has made people walk with tampons in their ear and make them feel proud of it! The ipods are versatile without a doubt, but the sound quality is lacking in compare to similar priced products of senheiser etc. Well the perspective of "great" sound quality has taken a nose dive with popularity of mp3 anyway, now the perspective of good design has gone down the drain as well.

-1 ( +0 / -1 )

the sound quality is lacking in compare to similar priced products of senheiser etc. 

I would agree in regards to the Air Pods - which I also have. But the Air Pod Pros sounds better than any other earphones I tried, including the new Sony xfh-1000, which I bought after trying out a number of different ones. Those ones are great, but I have to say the air pod pros sound and feel better, at the same price.

1 ( +1 / -0 )

I bought these. Best headphones I’ve ever owned hands down. Very impressed.

Are you OK with the 18-30 month life?

Basically, Apple's hardware has turned into a subscription service because the hardware cannot be serviced (it is replaced with a refurbished piece) and it breaks soon after the warranty period. Bose another over marketed product is similar.

Warranties sold to customers were always a losing proposition for consumers, and a win for the business that sold them. Products that lived past the manufacturer's warranty generally didn't break, except with normal wear and tear, and the money spent on the warranty would be better saved for a future replacement.

Now, Apple's AppleCare just extends the time before you have to buy new hardware. Expect to be buying these things over and over again.

0 ( +1 / -1 )

Are you OK with the 18-30 month life?

Well I bought them knowing my AirPods only lasted about that long. So I guess the answer to your question is yes.

1 ( +1 / -0 )

There’s just no way I would ever pay that money for earbuds that aren’t even nearly worth that price, but Apple is making money, so good for them if people fall for this gimmick. I’ll stick to my Axumgear. Wouldn’t trade them for the world.

0 ( +0 / -0 )

The new Airpod Pro's have a fixed lifetime, as they each contain a non-rechargeable battery which can not be replaced.

https://bgr.com/2019/10/31/airpods-pro-teardown-battery-repair-specs/

Seems like a waste of money.

-1 ( +0 / -1 )

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