Video games seen becoming a new frontier in digital rights

and when some one designs something in a video game that can be applied in real life who owns the rights to that designer and would that persons creative genus just be stolen? young or old?

@Richard

I think, for the most part, cosmetic things created using game tools cannot be copyrighted until it is made physically and all works made in the game are owned by the developer or publisher. This is for a game as it is made for use in that universe. Game mechanics, like jumping, cannot be copyrighted but the code created to perform jumps can be.