Yahoo Japan to get trademark rights for Yahoo brand for ¥178 bil

In the mid 1990s, when Japan's greatest tech investor, Masayoshi Son, viewed the global internet landscape, he knew for certain that Yahoo would be the future. LOL.

Ha ha. It's not the volume; it's the quality.

Actually, it IS the volume. If you have no traffic, you have no business.

Seems like a waste of money if it's the same company now as Line. Just rebrand all that Yahoo stuff to Line.

The ignorance here is astounding. The global Alexa rank for yahoo.co.jp is 32. In the world. That means there are only 31 websites, in the WORLD, with more daily traffic. One in every 6 searches in Japan use Yahoo.

Ha ha. It's not the volume; it's the quality.

Unpopular opinion. Yahoo weather is a lot more accurate than that of google.

@Hito Bito

It may only be the 32nd most used website in the world, becuase it is the dominant search browser in Japan.

Yahoo! Japan is huge (in Japan) and likely they calculated what they were paying in royalties every year, their projected sales, and they saw it would be worth it. Likely they will start new services that they will not have to pay royalties on.

Tho to be fair, the stock price for Z Holdings was around 100,000 yen in 2000, now 552 yen. Ouch! Maybe now is a good time to get in??

"the brand is worthless" Psst. Your culture bias is showing!

The ignorance here is astounding. The global Alexa rank for yahoo.co.jp is 32. In the world. That means there are only 31 websites, in the WORLD, with more daily traffic. One in every 6 searches in Japan use Yahoo. lol. Hardly "worthless."

Perhaps a quick internet search before posting next time might make you sound less ignorant? You could even use the 32nd most widely used website in the world to enlighten yourself, while you're at it? lol.

What a joke, the brand is worthless, you could only promote it in Japan for the rest of the world you would have to throw so much money at a brand people see negatively.

Why would anyone buy a dead brand?

Is that a tax evasion schema?

MatToday 07:59 am JST

That's a lot of money for a brand no-one cares about outside of Japan.

to use the Yahoo brand and licensed technology in Japan without paying royalties

How many years of royalties equals 178.5 billion yen ?

That's a lot of money for a brand no-one cares about outside of Japan.