Just a promotion. May encourage somebody who normally doesn't go to McDonald's to stop in for a free sandwich and then perhaps buy something more. But, those who are not into fast food will probably stay a way as always.
I think that Japan has plenty of places where you can get something to east for breakfast, just not many that offer western style breakfasts (bacon and eggs, pancakes, waffles, etc.). There are some family chains that do, but it's Japan so you can expect everything to be like it is back home. It all depends on how you define "breakfast", doesn't ? Plenty of place to get a bagel, some fruit and maybe some yogurt in most big cities over here.
Honestly, there are times when I am travelling, that I wish I could get a more Japanese style breakfast (miso soup, maybe some fish, rice, natto, etc.) somewhere but not many places offer them.
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I agree with those that say these guys aren't really hurting anyone with their decision. It's their choice to remain single, and they are the ones that have to live with it. Perhaps some of these guys are really hiding from something or someone, but perhaps there a many who have really thought about and have decided (at least for now) that marriage isn't for them.
It's kind of weird when people criticize other for stuff completely unconnected to them. There was an article once about young women deciding to have expensive weddings at hotels. They just wanted to spend their money ,or their parents money ;), on their weddings in a way that really hurt nobody else.. Yet some posters were going on and on about how it was a waste and how these women were just spoiled brats. Or in another article about children's name, some people were going on and on about kids getting named Moses or Motoko or River or whatever. It's just a name of a complete stranger, yet people were so quick to criticize.
Quick to judge, quick to anger, slow to understand. Live and let live people.
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