His mistake was breaking Law 1 : Never Outshine The Master (48 Laws of Power).
He made his bosses at Nissan feel threatened, so they had to take him down.
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Yahoo Auctions used to be free to sell up until 2003. At that time their only serious rival was eBay's failed attempt to get into Japan. Once eBay exited Japan, (some people claim this was done in return for Yahoo UK exiting the UK auction market) then Yahoo Japan started charging sellers.
These days it's really Amazon Japan, that is winning the ecommerce battle in Japan. Amazon is free to list items. Rakuten is very expensive for sellers.
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