Bosnitch comments

Dear Fellow Readers,

This new "Fu_k-Up-y" mascot is proof-positive that the "300-euro-per-hour PLUS $1 per word PLUS performance bonus PLUS telephone-access fee" that I charged PR consulting clients in Japan ten years ago was actually grossly underpriced and worth far more than every red cent.

An error of this magnitude not only requires that heads roll, it requires the swapping-out of entire management groups... to the rice fields!

In fact, the amount of money that I would have had to charge to come up with a mascot worse than this one would have been immense... as it would have required entire days of thinking about how to conjoin the worst possible imagery and self-maiming wording in a single "Titanic" of a PR-Suicide campaign!