Posted in: Yamato Transport to change black cat logo from April 1 See in context
Some insight as to why this may have changed despite the corporate BS they mentioned:
1) the old logo had the cat's ears and tails sticking out of the yellow background as well as a black border around it. This causes problems when printing stickers, requiring special stencils to be made, or the thickness of the black border being cut off and not look complete.
2) the addition of the 2 legs costs extra for the ink used. It's miniscule if it's for one small print, but for billions of prints, that can cost way more.
3) not making lines to separate the cats could be avoiding small prints from making weird errors print errors because of the finite detail (even at this day and age)
4) the advanced mark feels more like it will be used as a app icon. current app icon uses the current logo with a grey gradient background, with the "advanced mark" it pops the icon more so it's more eye-catching. (I made a comparison in figma)
Here's my two-cents as to why Yamato, like many other companies like M$, Intel, IBM, and others have redesigned their logos.
7 ( +7 / -0 )
Congratulations JAXA and especially the SLIM team members!
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