"What does Japan need to do in order to attract more tourists?"
The Japanese need to learn more non-english languages to attract more of the wealthier tourists.
68% of Japanese students learn German.
Germany is the largest exporter in the world, and has been in all years from 2003 - 2009, except one year where it came in second. In addition to Germany, there are many other German speaking countries in Europe.
Germany is the largest Economy in Europe, and 3rd largest in the world.
German Speakers are wealthy and about the largest group of tourists in the world.
Japan needs to increase learning German fluently.
Chinese is another one they are starting to learn.
Rich Chinese tourists go shopping in Japan? http://community.livejournal.com/aramatheydidnt/355021.html
Quote from link above (on Chinese tourists in Japan): "Since a few years ago, many Chinese tourists have been visiting the area, so souvenir shops and hotels have hired Chinese-speaking staff. Even the old lady who serves tea at their onsen hotel has learned some Chinese."
Same article on a different site: http://www.japanprobe.com/2009/11/13/big-spending-chinese-tourists-in-japan/
Spanish and Portuguese are other languages countries should learn.
And down the road, Hindi and Russian will be good too.
When Companies and Countries fluently speak & print ALL info in the Native language of the Customers/Tourists, they are the ones who get the most EURO/$$$.
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