In asia (generally), the funeral business is usually lucrative as many people does not want to be in this line due to taboos, beliefs, etc. Pretty much a cultural thing. And most people will deem funeral as important for this last thing they can do for their parents/etc etc.
another thing is, most of us now doesnt know the rites, procedures, etc for a funeral, thus we are technically "paying" for the "guidance". But nowadays many rites/procedures are getting "streamlined" or "minimised" compared to the old tradtional way.
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