Japan Today

marklightfoot comments

Posted in: Kumamon demoted for being too fat See in context

Brilliant bit of marketing. Got more coverage, comment, and engagement. This is far from 'serious' and the Kumamon team must be rubbing their hands. 64B¥ in sales and counting. More people will get to know about him. Maybe it's the start of his training for the Olympics... He's going to have to compete with the 2020 Mascot I'm sure!

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