Newly relaunched website ‘Deep Japan’ connects the world to the heart of Japan through local perspectives

For anyone curious about Japan — whether you're a first-time visitor or a seasoned enthusiast — Deep Japan, a newly relaunched and reimagined website, offers a rich tapestry of heartfelt stories, useful travel tips, and intriguing observations. Curated by locals and long-term residents affectionately known as "Senpai" writers, the platform is dedicated to unfurling Japan’s true essence.

“While Japan consistently ranks among the world’s most visited destinations, there are facets of this country that remain unseen or perhaps even misunderstood,” says Hana Shiraishi, Editor-in-Chief of Deep Japan. “From the surprising persistence of fax machines in a nation renowned for its technological innovation, to the cultural reasons behind tattoo restrictions in certain public spaces, or how streets remain spotless despite the absence of public trash cans, I’ve seen countless international visitors and residents baffled by the quirks of life here. It’s an experience like no other, and with a history spanning centuries, this archipelago offers layer upon layer of endless discovery.”

“But what I love most about Japan,” Shiraishi continues, “is that rarely is a rule or tradition random. Whether it’s reasoning rooted in Shinto beliefs, the samurai ethos of bushido, or simple logic designed for the collective good, thoughtful intention lies at the heart of these quirks. At Deep Japan, we aim to shed light on the ‘why’ and foster a deeper understanding of what makes Japan so beautifully different.”

The art of bonsai invites us to look closer and find beauty in every detail—a value ingrained in Japanese culture.

A standout feature of Deep Japan is its membership system, allowing individuals who have resided in Japan for at least three years (not necessarily currently) to sign up as Senpai writers. This reflects the website's mission to create a community-driven platform where readers can gain authentic insights from those who have lived them.

The "word of the week" is another engaging feature found at the bottom of the main page. This simple yet meaningful addition invites readers to explore the Japanese way of life and mindset, as reflected in the depth and nuance of the language.

One of the main visuals for Deep Japan features a photograph of the country’s largest shimenawa (straw rope) at Izumo Taisha, one of Japan's most important shrines in Shimane Prefecture. "Just like this beautifully intertwined shimenawa — a symbol honoring the deity of happiness and good fortune — we aim to foster meaningful connections and bridge the distance between Japan and the world," says Shiraishi.