There’s a lot to worry about in the world at the moment, but at Starbucks there’s a way to keep our chins up, with the release of special range designed to whisk us away from our troubles and into a new carefree environment. The new lineup is based around a “Hotel Starbucks” theme, with the promotional images designed to conjure up images of a hotel bar, where you can sit back and feel pampered while forgetting about the troubles of the everyday world.
At the centre of the lineup is “THE Strawberry Frappuccino," a beverage that leaves all other strawberry Frappuccinos in the dust, with a richer blend that’s said to deliver “a strawberry experience beyond strawberries."
According to Starbucks, you’ll be “greeted by the sweet scent of elegant strawberries when you open the door” to this drink, which is designed to feel like it’s been whipped up especially for you by a bartender. With actual strawberry pieces inside, alongside strawberry pulp, jelly, and seeds, the mixture is said to give you the same sense of satisfaction as biting into an expensive strawberry, with a familiar texture and rich fruit sensation.
The sweetness and acidity is perfectly balanced for “exquisite harmony” and by mixing the whipped cream topping into the base, the drink is said to transform, taking on the taste of a rich and creamy hotel dessert. Those after some real desserts can treat themselves to a lineup of sweets that are also designed to help us “forget about everyday life”.
The Strawberry Tart (560 yen) takeout; 570 yen dine-in) is made with a generous serving of sweet-and-sour strawberry pulp, with strawberry mousse adding an extra touch of sweetness. The Strawberry Doughnut (304 yen for takeout; 310 yen dine-in) has a soft and sweet strawberry coating, with a sprinkling of crispy strawberry bits adding extra fruitiness and texture.
Much like the way monthly magazines are released months before the actual date on the cover, this new range is being billed as Starbucks’ first “summer” instalment, despite its short run wrapping up before the actual start of the season.
“THE strawberry Frappuccino” will be sold in a Tall size only, priced at 707 yen for takeout or 720 yen for dine-in customers, and will be available while stocks last at Starbucks stores around the county from April 9 to 27 May. The sweets will only be available in limited numbers, for a limited time from April 9, while stocks last.
Source, images: Press release
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- External Link
- https://soranews24.com/2025/04/08/starbucks-releases-a-new-frappuccino-in-japan-to-help-us-forget-about-everyday-life/
15 Comments
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koiwaicoffee
Starbucks, the new highball. This company is starting to understand this market.
BarfoCrapa
I'm not so sure. Wouldn't they prefer coffee? I'll go to Tully's.
HopeSpringsEternal
Atmosphere matters, nearly everybody loves strawberries, so why not give it a shot, they've been struggling to remain relevant as the global affordability crisis has hit them hard.
Desert Tortoise
So how does the forgetfulness part work? Strawberry coma? Secret pharmaceuticals? Catnip?
Silvafan
I am lost on the logical connections being made in this advertising campaign.
BB
The beer industry is going to be incensed when it sees this blatant attempt to encroach on its business model!
DanteKH
Starbucks. The only coffee shop that sells all type of overly sugary beverages except quality coffee.
How much is that drip coffee nowadays? :)
ebisen
Nobody should be going to Sutaba for the coffee anyway. It's so bad that even canned coffee beats it. nevermind that you can have an extraordinarily good cu at Famima.
falseflagsteve
All that stuff should have a health warning, it’s immoral.
Namahage
You're going to remember real life real quick when paying at the counter.
Overpriced milky slop.
Saltwater Shenanigans
overprices and unhealthy, no thanks
wallace
Coffee beans in the US will reach astronomical prices with the tariffs. The nation's favorite drink. It won't be long before people are smuggling coffee beans.
BarfoCrapa
That's funny!! I mean 720 yen. You could buy a whole package of strawberries for that. And it's much healthier.
Starbucks could win more customers is they also added ramen and yakisoba to the menu.
SapperJon
I never understand why people use Starbucks, everything sugary sweet and what little coffee they sell always tastes burnt to me and overpriced. We prefer Tully's, cheaper and nicer coffee.
bass4funk
Oh, boy....