Ad giant Dentsu fined ¥300 mil over Tokyo Olympics bid-rigging

I'm sorry, but 300 million is a rounding error for a company the size of Dentsu. It should have been 10 times more. Also, the suspended sentence for 4 years is also too light a sentence. But this is Japan and corporate crime pays, with little or no punishment.

Slap on the wrist

No jail time?!

Scandal at Dentsu… again.

All the hype from the priciest Olympics ever held, now everyone got the bill.

https://www.wsj.com/articles/the-tokyo-olympics-staggering-price-tag-and-where-it-stands-in-history-11627049612

https://www.asahi.com/ajw/articles/photo/33239738

Bid-rigging is normal practice in Japan. I see it all the time in my job.

In the trial, Dentsu admitted to rigging bids for contracts worth over 500 million yen to plan and run pre-games test events …

¥200 million = 500 million in contracts - 300 million in fines

Dentsu netted ¥200 million. Is that a deterrent?

Just the cost of doing business to this slimeball company. Disgustingly poor punishment.

Laughable. The government handed them truck loads of money during covid, no-strings attached.

""The Tokyo District Court also sentenced former Dentsu executive Koji Hemmi to two years in prison""

WELL DONE YOUR HONOR.

Congratulations Japan, corruption is the only force that can destroy Democracy.

Well Done Prosecutors.

Sham punishment…..as usual everyone is in bed with each other

Nice bunch of guys. Also known for driving a young employee to suicide through overwork.

Still, as someone mentioned, 300 million is pocket change, and I expect we'll see the usual press conference with the fake contrition, after which it's back to business.

300 millions is a water drop for dentsu and as said above, there is still profit. It seems prosecutor can not make a basic substraction....

Asiaman7Today  07:41 am JST

In the trial, Dentsu admitted to rigging bids for contracts worth over 500 million yen to plan and run pre-games test events …

¥200 million = 500 million in contracts - 300 million in fines 

Dentsu netted ¥200 million. Is that a deterrent?

Total contracts sum up to 43.5 billions.

All contracts over 500m were subject to bid rigging so if the 300m fine was applied to each of those contracts, it would be a deterrent but that is not the case

Congratulations Japan, corruption is the only force that can destroy Democracy.

Yep, decisions like this confirm this country is a plutocracy, and the government works for them - not the population.

What happens to the $300,000,000? Who gets that?

Dentsu still gained more than what they're fined...

Fining a guy 0.50 cents for stealing $20 bucks, and letting him keep the $19.50.

Very effective!

David Brent - your comment may well be true, but the story is not about bid-rigging per se (that was years ago) but rather the Japanese judicial system’s response to it. As such, it adds little if any value

300 million yen is not even 2 million dollars. That's what, 10% of the money they got from any of the major sponsors? What at absolute joke.

300,000,000 yen is chump change for a company of this size.

Dentsu is one of the largest companies in the world. They made way more benefitting from the bid rigging.

The govt. isn't really doing anything to deter future bid rigging. Shame.

This is why I don't support Japan in getting any future Olympics.

"¥300 million" is too little in comparison to proceeds 7 billions that they illegally benefited.

This avaricious corporation has also repeated intermediate exploitation of immense taxes.

They benefit about 5 billions from also "projection mapping" of metropolitan building.

What a joke. Pocketmoney compared to the money they took. And keep taking. They should never be allowed to bid on any government contract or international event. They not only steal from budgets but also from honest competitors.

How much money and how long of a prison sentence is the architect of this scam , Tommy Bach gonna pay and years ???

Ridiculous fine for a mega corporation such as Dentsu.

The equivalent is me getting a 300¥ fine for crossing the red light.

But this is normal in a country where corporations are owning most of the politicians. No need to take my word for it. Just look at the politicians sponsors during their political campaigns. ;)